OPPO Mobile Appoints Eurostar Global Electronics (EGE) as an Official Distribution partner for the UK. 28/11/2022

EGE has been appointed as an official distribution partner for OPPO in the UK.

OPPO is one of the world's leading innovators of smartphones and smart devices and is looking to grow its market share in the UK and Europe. The partnership will help OPPO develop brand awareness with UK businesses and consumers at a crucial turning point for the UK economy. The device manufacturer has ambitions to make significant gains in the UK market in 2023 and further solidify its position as the third-largest smartphone manufacturer in the UK by sales volume.

The agreement to distribute handsets across the UK will enable OPPO to deliver its portfolio into the business market via EGE's current customer base and further expand its retail presence via high-street and online retailers.

EGE Managing Director Peter Carnall said, "It's the perfect time to collaborate with OPPO to help expand their distribution into the UK consumer and commercial sectors as we continue to grow our vendor portfolio. As a rapidly-growing global brand, with an extensive range of handsets, OPPO are well placed to plug gaps left by previous brands in the UK market. Their 5G mobile devices, which include cutting-edge imaging capabilities and ultra-fast charging, will challenge market-leading manufacturers. OPPO's devices provide an exciting option for both businesses and consumers alike."

Brett Watmough, Sales and Purchasing Director at EGE, also commented: "Our highly experienced sales team are looking forward to working with the OPPO brand to support the sales of handsets into the business and retail sector and helping build market penetration and distribution. We are also really excited to be able to offer such a strong alternative range of Android handsets that, coupled with EGE's Enterprise Mobile Management solutions, can challenge the current market monopoly and deliver high-quality devices that offer more choice and value."

Steve Hankey EGE’s Head of Commercial and Vendor Management was responsible for setting up the deal with OPPO said: “I am delighted that OPPO, an award-winning mobile handset manufacturer, will be joining the EGE vendor portfolio. The brand awareness generated by OPPO over the last 18 months has been class-leading and deservedly recognised within the industry. The entire EGE team are looking forward to pushing the brand to even greater heights in the UK channel.”

Commenting on the launch of the new range and distribution via EGE, Charleen Fang OPPO’s UK Managing Director said: "We’re dedicated to diversifying the UK market and bringing the best technology that matters to consumers in the UK. While OPPO now ranks amongst the top smartphone vendors globally, we’re determined to break fresh ground with a wider UK audience. Our partnerships with the likes of The Wimbledon Championships and The UEFA Champions League form a very key part of that, and so too does the appointment of our distributors who are vital to expanding our network in the UK economy. We’re therefore thrilled to be bringing Eurostar along with us on this journey.”
Eurostar Global will start distributing a range of OPPO devices from early December 2022.

Eurostar Global’s business sales team can be contacted on 01782 565555, or business customers can request access to the sales trade portal via https://uktrade.eurostarglobal.co.uk/.